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This Is How Tomorrow Works

Client: WeWork

 During the coronavirus pandemic, WeWork suffered a devastating loss. To bring people back to the office, we answered the question on everyone’s mind, ‘How is back to work going to work?’   Through WeWork’s first global brand campaign, we shared how

During the coronavirus pandemic, WeWork suffered a devastating loss. To bring people back to the office, we answered the question on everyone’s mind, ‘How is back to work going to work?’

Through WeWork’s first global brand campaign, we shared how the office space of tomorrow works.

The spot featured the special rendition of Little Orphan Annie’s “Tomorrow.”

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Press

Press

CNBC · Financial Times · The Wall Street Journal · AdWeek · AdAge · Campaign US

My Role

My Role

Creative Lead/ACD at VaynerMedia

Agency Team: Kyle Arango, Evan Elberson, Ricardo Burneo

Partner Teams: Company 3, Catch & Release, and VPro