JAMIE SHIN
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Green Beer

Client: Budweiser

Budweiser wanted to own St. Patty’s Day. We learned that Budweiser had enough green energy credits to offset the brewing of every beer produced in the U.S. So we reimagined what the ‘green’ in ‘green beer’ could be by turning all beer in the U.S

Budweiser wanted to own St. Patty’s Day.

We learned that Budweiser had enough green energy credits to offset the brewing of every beer produced in the U.S.

So we reimagined what the ‘green’ in ‘green beer’ could be by turning all beer in the U.S. green.

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Press

Press

The New York Times · NBC News · CBS News · Forbes · Chicago Tribune · USA Today · Business Insider · Buzzfeed · Fox News · AdAge · MarketWatch

My Role

My Role

ACD/Creative Lead at VaynerMedia

Team: Rob Lenois, Adam Lock, James Kuczynski, Evan Elberson

Photographer: Bobby Doherty