Client: Volvo
Volvo is going paperless to help combat deforestation and curb greenhouse gas emissions.
How can Volvo demonstrate this commitment to the world?
By running the last print ads ever.
We created a full-page newspaper ad announcing Volvo’s commitment.
Additionally, OOH, direct mail and brochures were made using the final stock of paper and ink collected from Volvo offices.
Senior Creative at Grey NY
Team: Qian Qian, Tristan Kincaid